Online coaching for engineers, founders, researchers, and serious lifters. You bring the time and effort. I bring 10+ years of coaching experience, an M.S. in Exercise Science, and programming calibrated to your specific goals.
You've probably encountered the pattern: a coach who sells a single program — maybe their "signature method" — and runs every client through it regardless of who they are, what they're training for, or what their body can actually recover from.
That's not coaching. That's a template. Real coaching means designing programming around the specific person in front of you.
A beginner rebuilding consistency needs a different dose than an experienced lifter pushing peak strength. Someone preparing for a Hyrox race needs different programming than someone optimizing for body composition. Someone with high life stress needs different volume than someone with a stable schedule.
I design programming around the actual person. The principles stay consistent. The application changes for every client. That's what you're paying for — judgment, calibration, and continuous adjustment based on how your body actually responds.
In software, you ship a version, observe the system response, revise. Training works identically. Progressive overload is the practice of incrementally increasing stimulus and measuring adaptive output. Controlled variable changes. The body's response is your test suite. If you train without tracking your weights and reps, you're exercising — not training.
There is no universal answer to "how many days per week" or "how long should sessions be." The right dose is the dose that produces the adaptation you want, in the recovery capacity you have, for the goals you're chasing. A beginner needs less than an advanced lifter. A Hyrox athlete needs different programming than someone optimizing body composition. I calibrate to the person.
Most commercial programs are overfit to novelty. We use compound, multi-joint patterns — hip hinges, presses, rows, squats, carries — that recruit maximum muscle mass and produce the greatest hormonal response. Progressive overload tracked across these high-yield movements outperforms a program built around random variety, every time.
Biological systems adapt specifically to the demands placed on them — SAID principle in the literature. You can't train exclusively for endurance and expect strength gains. Each training quality targets a distinct physiological system. Programmed deliberately, in sequence, with intent.
You sit 8–12 hours a day, you debug for a living, and you've watched your resting heart rate climb every year since you got serious about your career. Programming that respects how your body actually breaks down — and how to fix it without ruining your week.
Your schedule explodes randomly, your stress is chronic, and you've tried every "biohack" with mixed results. You need a program that survives a 70-hour work week — not one that breaks the first time your calendar implodes.
You evaluate evidence for a living. You're allergic to programs that promise transformation in 30 days. You want a system with mechanisms you can interrogate — not a "trust me, it works" approach.
You used to be in good shape automatically. That stopped working. You're not starting from zero — you're somewhere in the middle, and you want to get back to feeling like yourself without spending your evenings in a gym.
16-week minimum · Cancel anytime after
16-week minimum · Includes $349 program library
The Iron Will Training Sample is a free PDF that shows you what real programming looks like — two complete training tracks (Foundation and Strength), eight detailed sessions, and the framework I use to calibrate dose to the actual person. Not a generic template.
Get the Free PDF →Most online coaches send the same Excel template to every client and call it "custom." I program around the actual person — your training history, your goals, your recovery capacity, your schedule, and your injury background. The training, the nutrition framework, and the recovery work are all calibrated for your specific situation. You're paying for judgment and continuous adjustment, not generic templates.
It depends on your goal and recovery capacity. A beginner rebuilding consistency might train three days a week with 60-minute sessions. An experienced lifter chasing strength gains might train four to five days a week with 75-90 minute sessions. Someone preparing for Hyrox might train five to six days a week with a mix of strength and conditioning. The right answer is the right answer for you — that's the whole point of custom programming.
For most clients, sessions run 60 to 90 minutes. Beginners typically need around 60 minutes — enough time for a proper warm-up, real working sets, accessory work, and a brief cool-down. Advanced strength training often runs 75-90 minutes because the working sets are heavier, requiring longer rest periods between them. I don't artificially compress sessions to make them seem more convenient. The session takes as long as the work requires.
Yes. Programs are designed with your reality in mind — including travel. We can build sessions that work with hotel gyms, body weight only, or whatever equipment you'll actually have access to. The programming flexes around your life. Communicate what's coming up and we adjust.
Strength and conditioning markers typically improve in the first 4-6 weeks. Visible body composition changes usually show in 8-12 weeks. Long-term durability — the actual reason most people fail at fitness — improves immediately because the programming is built to be sustainable. We're optimizing for years of consistency, not a 30-day transformation.
My NASM Corrective Exercise Specialist certification exists for exactly this. We work around restrictions, not through them. If your situation requires medical clearance or physical therapy first, I'll tell you directly. I'd rather lose a client than train someone whose body needs a different kind of help.
Twenty minutes. I ask about your goals, your training history, your schedule, and your injury history. I give you my honest read on whether coaching with me is the right fit — and if it isn't, I tell you what would work better. No pitch, no pressure. About a third of these calls end with "you don't actually need coaching, here's what to do instead." That's a feature, not a bug.
The strategy call is free. There's no pitch. You'll leave with a concrete next step — whether you become a client or not.
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